The main thing that most new business owners want to know is how to get new clients. But before you do that, you must first know who your ideal client is, in order to help you best to deliver your marketing to attract the types of clients you want to work with.

It may surprise you to know that your ideal client is not everyone in your local area that owns a horse.... Read on for our top tips for identifying your ideal client.

Successful marketing is all about solving your client's problems. For many practitioners that may require a shift in how we think about promoting our services.

When it comes to marketing our services on a platform such as social media, I see many therapists doing the same kind of content. They talk about themselves – their qualifications and what they do in a session. They talk about their services and the modalities they use, listing off all the conditions they treat. They may share images or videos of them treating a horse with a specific condition, but the information they share about the session is often very nondescript (ie “here I am using NMES to treat this horse with kissing spines”). And while it’s important to share who you are and what you do, how effective do you find your social media is in converting your followers to paying clients?